Project: Information Design, Typography
Description: Everyone knows spring break is fueled year after year by sex, drugs, and alcohol. So, I created these info graphics to present information that you and your parents may not be so proud of. I created the type designs, pictograms, and diagrammatic charts.
Typefaces: Rockwell, Bebas, Helvetica Neue
Project: Branding, Information Design, Pictograms
Description: I redesigned the Washington D.C. Metro map to reflect the city's nightlife and easy traveling to the nation's capital. I rebranded the logo, travelers map, and designed the pictograms.
Typefaces: Univers Std.
Project: Branding, Packaging
Description: Fully Loaded Teas take exotic berries that are full of vitamins and antioxidants, and then blends them with premium whole leaf teas.The new identity system takes the concept of flavorful teas to it's packaging, bursting with colors, and personality. This tea is the bold and opinionated alternative.
Typeface: Sansita One, Osp-Din, Bebas Neue
Project: Interface Design, Advertising
Description: An app that efficiently finds and recommends concerts based on your personal musical tastes using powerful search engine capabilities and augmented reality technology.
Typefaces: Nevis, Univers Std.
Project: Marketing, Branding
Description: Elmquist Commercial is a full service real estate firm, offering sales, leasing and development / construction management services. My job was to create a new brand identity including stationary, marketing flyers compatible with Microsoft Word, and website correspondence.
Typefaces: Avenir Std.
Stride Gum recently sought to change their brand slogan from "ridiculously long lasting" to "nonstop nonsense". In response to this, I collaborated with fellow SCAD student to create a 30 second TV spot to reach out to the target audience. This commercial was entered to the 2012 One Show Competition for Stride Gum campaign as well as the SCADDY Awards.
Project: Interface Design, Advertising, Art Direction
Description: Bounty Paper Towels wants to be the loved and preferred brand by digital moms across the United States. Through research, I found that Mom's love to get involved and raise their children in safe, clean neighborhoods where the community is a positive influence.
The Bounty Buzz campaign launches the pairing of Bounty Paper Towels and Keep America Beautiful (KAB) to provide a Bounty Clean America. Participants have a chance to win a neighborhood clean up provided by Bounty as volunteers travel around the U.S. cleaning schools, parks, homes, and neighborhoods. The Bounty Paper Towels product will have limited edition packaging where the customers can scan the QR code, linking them to the BountyBuzz microsite, activating a code, thus donating $1 towards cleaning America.
The iphone app is where you can sign in to your specific neighborhood linking you with other people in the area. This app allows the neighbors to put their heads together to chat, tag photos, and plan clean ups for local messes such as graffiti in the parks, renovating schools, picking up litter etc. The more you buzz with your neighbors, the greater of a chance you have to win a Free Bounty Clean Up, where the Bounty Buzz Bus, will travel to your neighborhood to clean it up.
Typefaces: Helvetica Neue, Helvetica Rounded
Project: Editorial Design
Description: Icon Magazine is a modern art magazine that focuses on innovation. I strived to accomplish unity among the text, a graphic style and layout to convey the architectural message more efficiently, give the design an esthetic value, and improve the publication's commercial possibilities.
Typefaces: Mod, Univers Std., Reznor Broken, Europen Underground
Project: Typographic Board Game, Typeface Design
Description: Square Dance is the name of the typeface and the typographic board game designed using only a circle and a square. The game consists of forming the letters on top of the board. The 5 shapes are products of combining and subtracting parts from the square and the circle. These pieces are your game pieces.
Typeface: Square Dance