Project: Interface Design, Advertising, Art Direction
Description: Bounty Paper Towels wants to be the loved and preferred brand by digital moms across the United States. Through research, I found that Mom's love to get involved and raise their children in safe, clean neighborhoods where the community is a positive influence.
The Bounty Buzz campaign launches the pairing of Bounty Paper Towels and Keep America Beautiful (KAB) to provide a Bounty Clean America. Participants have a chance to win a neighborhood clean up provided by Bounty as volunteers travel around the U.S. cleaning schools, parks, homes, and neighborhoods. The Bounty Paper Towels product will have limited edition packaging where the customers can scan the QR code, linking them to the BountyBuzz microsite, activating a code, thus donating $1 towards cleaning America.
The iphone app is where you can sign in to your specific neighborhood linking you with other people in the area. This app allows the neighbors to put their heads together to chat, tag photos, and plan clean ups for local messes such as graffiti in the parks, renovating schools, picking up litter etc. The more you buzz with your neighbors, the greater of a chance you have to win a Free Bounty Clean Up, where the Bounty Buzz Bus, will travel to your neighborhood to clean it up.
Typefaces: Helvetica Neue, Helvetica Rounded